Worldwide, 50 million people are living with Alzheimer’s and other dementias. Join the Alzheimer’s Association in going purple and raising awareness this June. The more people know about Alzheimer’s, the more action we inspire. The color purple has been chosen to help raise Alzheimer’s awareness as The Alzheimer’s Association encourages people to “Go Purple with a Purpose” throughout the month. The height of the fundraising efforts takes place on the longest day of the year, the summer solstice on June 21. Saying, “The day with the most light is the day we fight,” The Alzheimer’s Association encourages individuals, communities, and corporations alike, to join together, fundraise and raise awareness on The Longest Day.